Prof. James Utterback
Massachusetts Institute of Technology
TOPICS TO BE COVERED
Successful origination, development, implementation and diffusion of product and process innovations in industry (Sessions 1-11). Effective organization and management of the technological change process including research and development, engineering and manufacturing (Sessions 12-23).
This subject is restricted to students in the Management of Technology Program.
SUMMARY OF DUE DATES FOR ASSIGNMENTS
Abstract for final assignment October 3
First written assignment October 17
Final paper December 6
COURSE REQUIREMENTS
You are urged to discuss and debate all of the assigned readings. Written assignments are to be prepared and presented individually unless an agreement to engage in a group project is made with me in advance. Grades will be based on three components:
· Active class participation based on regular preparation of assigned class materials.
· A substantive research project, due Friday, December 6 (Abstract due October 3). Ideally this will constitute the preparatory work for your thesis and could become the first chapter. Please note that the deadline for the final project will not be extended except in cases of illness or other serious emergency. Late assignments will be penalized one letter grade.
· A smaller written assignment, due Thursday, October 17. Ideally this work will be a base for the final assignment.
The research paper should be a literature review in a specific subject area of your choice. This assignment must be typed or computer-generated text in 14 point font, double-spaced, and should not exceed twenty pages. You are expected to meet with me at least once after the abstract is presented to discuss your project. No written comments will be given on your abstract. It is just a starting point for our conversation. Your topic may be changed after October 3 if necessary.
For the written assignment due October 17, you should review and critique the ideas and concepts presented in a book. This assignment must be typed or computer-generated text in 14 point font, and should not exceed ten double-spaced pages. Concise, effectively presented arguments are encouraged. It will be helpful to you if you choose a book related to a prospective project topic. Please ask faculty for help in selecting books to review.
REQUIRED BOOKS
Allen, Thomas J., Managing the Flow of Technology: Technology Transfer and the Dissemination of Technological Information within the R & D Organization, Cambridge, MA: MIT Press, 1984 (Paperback).
Roberts, Edward B., Entrepreneurs in High Technology: Lessons from M. I. T. and Beyond, Oxford: Oxford University Press, 1991.
Utterback, James, Mastering The Dynamics of Innovation, Boston, MA: Harvard Business School Press, 1994.
von Hippel, Eric, The Sources of Innovation, Oxford: Oxford University Press, 1988.
RECOMMENDED BOOKS
Stobaugh, Robert, Innovation and Competition: the Global Management of Petrochemical Products, Cambridge, MA: Harvard Business School Press, 1988.
James Womack, Daniel Jones and Daniel Roos, The Machine that Changed the World, New York: Rawson Associates, 1990. (paperback)
BOOKS IN PROGRESS The authors will all discuss their work with us.
Clayton Christensen, The Innovator's Challenge: Taking the Path of Most Resistance, Harvard Business School Press, 1997.
Marc H. Meyer, and Alvin H. Lehnerd,The Power of Product Platforms New York: The Free Press, 1997.
Susan Sanderson, The New Competitive Edge: Managing Product Families, Richard D. Irwin, 1997.
READINGS PACKAGE Contents: (available for purchase from Graphic Arts).
Lehnerd, Alvin "Revitalizing the Manufacture and Design of Mature Global Products" in Bruce R. Guile and Harvey Brooks (eds.) Technology and Global Industry: Companies and Nations in the World Economy, Washington, D.C.: National Academy of Engineering - Series on Technology and Social Priorities, 1987, pp. 49-64.
Meyer, Marc, Peter Tertzakian and James Utterback, "Metrics for Managing Research and Development," Management Science (forthcoming). ICRMOT working paper #124-95, April 1995.
Christensen, Clayton M., "Exploring the Limits of the Technology S-Curve, Part I: Component Technologies," Production and Operations Management, 1992, pp. 334-357.
Christensen, Clayton M., "Exploring the Limits of the Technology S-Curve, Part II: Architectural Technologies," Production and Operations Management, 1992, pp. 358-366.
Sanderson, Susan, and M. Uzumeri, "Managing product Families: the Case of the Sony Walkman," Research Policy, Vol. 24, No. 5, September 1995, pp. 761-782.
Allen, Thomas J., "Organizational Structure, information Technology, and R&D Productivity," IEEE Transactions on Engineering Management, Vol. 33, No. 4, November 1986. pp. 212-217.
Cable, Dennis M. and Scott Shane, "A Prisoner's Dilemma Approach to Entrepreneur-Venture Capitalist Relations," Academy of Management Review, forthcoming.
Reis, Meryl L. and Aimin Yan, "The Migration of Organizational Functions to the Work Unit Level: Buffering, Spanning and Bring Up Boundaries," Boston University School of Management working paper #96-26, May 28, 1996.
Womack, James and Daniel Jones, "From Lean Production to Lean Enterprise," Harvard Business Review, March-April 1994.
Pine, B. Joeseph, Bart Victor and Andrew Boynton, "Making Mass Customization Work," Harvard Business Review, September-October 1993, pp. 108-119.
Pine, B. Joeseph, Don Peppers and Martha Rogers, "Do You Want to Keep Your Customers Forever?" Harvard Business Review, March-April 1995, pp. 103-114.
SECTION A: Understanding and managing product and manufacturing process innovation.
1. TH 9/6 MANAGERIAL ISSUES IN INNOVATION
Utterback, Mastering the Dynamics... (Introduction)
2. TU 9/10 INNOVATION AND COMPETITION
Utterback, Mastering the Dynamics... (Chapters 1 and 2)
3. TH 9/12 PROCESSES OF INNOVATION
Utterback, Mastering the Dynamics... (Chapter 3)
4. TU 9/17 PROCESSES OF INNOVATION
Utterback, Mastering the Dynamics... (Chapter 4)
5. TH 9/19 PROCESS INNOVATIONS
Utterback, "Mastering the Dynamics..." (Chapters 5-6)
6. TU 9/24 REVOLUTIONARY CHANGE IN PRODUCTS AND PROCESSES
Utterback, "Mastering the Dynamics..." (Chapter 7)
7. TH 9/26 PRODUCT ARCHITECTURES OR PLATFORMS
Meyer, Tertzakian and Utterback, "Metrics for Managing..." (Readings)
8. TU 10/1 DESIGNING PRODUCT PLATFORMS
Guest: Prof. Alvin Lehnerd, University of Pennsylvania. Formerly Vice President of Operations at Black and Decker.
Lehnerd, "Revitalizing the Manufacture and Design of Mature Global Products" (Readings)
9. TH 10/3 INNOVATION AND COMPETITION
Guest: Prof. Robert Stobaugh, Harvard
Stobaugh, Robert, Innovation and Competition....
10. TU 10/8 INCREMENTAL AND ARCHITECTURAL INNOVATION
Guest: Prof. Clayton Christensen, Harvard
Christensen, "Exploring the Limits...." (Readings)
11. TH 10/10 INNOVATION AND COMPETITION
Christensen, Suárez and Utterback, "Strategies for Survival in Fast-Changing Industries" (Handout)
TU 10/15 COLUMBUS DAY HOLIDAY
12. TH 10/17 DEVELOPMENT OF PRODUCT FAMILIES
Guest: Prof. Susan Sanderson, RPI
Sanderson, Susan, and M. Uzumeri, "Managing product Families: the Case of the Sony Walkman,".....(Readings)
SECTION B. Effective organization and management of the technological change process.
13. TU 10/22 START-UPS AND SPIN-OFFS (Prof. Roberts)
Roberts, Entrepreneurs in High Technology....., Chapters 4 through 6
14. TH 10/24 STRATEGY FOR SUCCESS VERSUS SURVIVAL (Prof. Roberts)
Roberts, Entrepreneurs in High Technology....., Chapters 9 through 11
15. TU 10/29 TRANSFERRING TECHNOLOGY ACROSS FIRM BOUNDARIES (Prof. Allen)
Allen, Managing the Flow of Technology, Chapters 5 & 6
16. TH 10/31 STRUCTURING COMMUNICATION NETWORKS (Prof. Allen)
Allen, Managing the Flow of Technology, Chapters 7 &8
Allen, "Organizational Structure, information Technology, and R&D Productivity," (Readings)
17. TU 11/5 SOURCES OF IDEAS FOR NEW PRODUCTS (Prof. von Hippel)
von Hippel, The Sources of Innovation, (Chapters 1-3, 7 and 8)
18. TH 11/7 VENTURE CAPITAL (Prof. Shane)
Cable and Shane, "A Prisoner's Dilemma Approach to Entrepreneur-Venture Capitalist Relations," (Readings)
19. TU 11/12 STRATEGIC MANAGEMENT OF PRODUCT FAMILIES
Guest: Prof. Marc Meyer, Northeastern
20. TH 11/14 MANAGING PRODUCT FAMILIES
Guest: Prof. Susan Sanderson, RPI
21. TU 11/19 STRUCTURING THE R,D&E ORGANIZATION (Prof. Ancona)
Reis and Yan, "The Migration of Organizational Functions...." (Readings)
22. TH 11/21 LEAN MANUFACTURING PROCESSES
Guest: Prof. Daniel Roos, MIT
Chapters 1-10 in Womack, Jones & Roos, The Machine...
23. TU 11/26 MANAGING LEAN PRODUCTION
Guest: Dr. James Womack
Womack and Jones, "From Lean Production to Lean Enterprise," (Readings)
TH 11/38 THANKSGIVING HOLIDAY
24. TU 12/3 TO BE DECIDED
25. TH 12/5 TO BE DECIDED
26. TU 12/10 SUMMARY AND CONCLUSIONS